Performance and Organic meetup in Lodz

28 March 2019

On 14/15th on March we had a great pleasure to be host Performance and Organic meetup. During that time specialist across Europe from both Digital Alliance and BlueAlliance had the ability to exchange knowledge, to share tools and to help each other.

Both Digital Alliance and BlueAlliance were built on the same principles – open and transparent business development, the creation of opportunities, and last but not least, knowledge exchange. That’s why Bluerank wanted to combine efforts of both organizations to build the two-day platform on which we can narrate about our work, about our qualities, about tools that we use and how we can overcome any obstacles together.

On the first day of Organic Track, we had the opportunity to talk about a different kind of reporting in SEO, ways to build meaningful SEO dashboards and what are crucial technical recommendations for SEO success. The second day went by with ideas about competitors analysis and time tracking of your work.

On the Performance Track, we have talked about how to use Smart Bidding in Google Ads, on Quality assurance with gamification and measurements of Brand awareness campaigns. During the second day, we have discussed in depth about B2B lead generations campaigns, advanced media plans and on ways on how we can work faster with Google Ads.

We have spent wonderful 2 days in the beautiful city of Lodz. Two days full of enriching presentations and discussions led by performance marketing and SEO experts from top European marketing agencies. Worth to repeat, definitely!

Ján Laurenčík, Managing Director at Basta digital

Of course, Bluerank is all about “work hard, play hard” so afterwards we had some leisure time in the Lodz city center with the local guide. Thanks to being part of the same organizations, we could freely exchange knowledge between alliances and leverage each other. This was the second time we could participate in this kind of event, but the first time that we could combine efforts of DALL int and BlueAlliance. Our plan is to go even further with this initiative during the next months.

BlueAlliance and DALL meetup in Lodz provided a unique opportunity to exchange knowledge among top agencies from all over CEE region and Western Europe. From our part, together with Zoltan Flekacs we have shared our know-how about how we maintain the high quality of work in Growww Digital and how we gamificated PPC through ROIminer. I believe that we all can benefit from the highlights of a global perspective in our everyday jobs and that there is more to come in BlueAlliance and DALL cooperation in the future.

László Szabó, Co-founder at Growww Digital

We would like to thank all the guests from the agencies (in alphabetical order): Basta Digital, Effectix, GoUp, Growww Digital, KG Media, RichClicks, Universem, Web2Media, WebDigital.