GOG.COM, CD PROJEKT Group’s digital game distribution platform, has launched an online advertising campaign for Cyberpunk 2077. The campaign is managed by Bluerank agency, as part of the permanent cooperation with GOG.COM.
This year is very special for us because of the pre-Christmas period, which is traditionally hot in the digital gaming industry, will merge with the worldwide premiere of Cyberpunk 2077. In such a demanding period, we want to cooperate with a trusted partner in order to achieve the highest possible effectiveness of promotional activities.
Piotr Sobczyk, Digital Marketing Director, GOG.COM
The campaign strategy was planned and implemented in the SEE THINK DO CARE model, which we apply in agency’s projects. It allows us to include all touchpoints between the consumer and the brand on their Customer Journey. We also leveraged our experience in implementation of other foreign campaigns for GOG.COM and took into account the potential of each market
Zbigniew Nowicki, Co-Managing Director at Bluerank.