The news about Google phasing out third-party cookies has shocked the whole digital marketing world. Brands and marketers are now facing new challenges and trying to figure out how to approach numerous issues such as collecting data, targeting, and improvement of customer experience.
Given the circumstances, we decided to take a closer look and dig into the topic. Together with our external e-commerce partners, we prepared a Bluepaper – a report intended to guide marketers and companies through the change process. We focused on explaining the grounds for Google’s decision as well as the impact it will have on users and advertisers. Moreover, the report helps to strategically prepare for the upcoming changes. The Bluepaper turned out to be a big success in Poland, it received a lot of attention and was downloaded over 670 times!
Wanting to keep up the momentum, we decided to translate the report and look at the topic from a more diverse European perspective. Therefore, we asked our trusted partner agencies from the Dall alliance to share their expertise and opinions on the subject. We knew that the views of such experienced and well-established players would be a very valuable addition to the paper. Much to our joy, we received not only statements from agency experts but also their e-commerce clients and IAB Europe authority! Contributions from Italy, Netherlands, and the UK have made the report significantly more comprehensive.
The White Paper has received patronage from E-Commerce Europe!
From the extended version of our e-book, you will learn:
- What exactly is going to change in the Post Third-Party Cookies Era and what the consequences of these changes will be?
- How to prepare for the upcoming reality in terms of strategy
- What the introduction of these changes means for e-commerce
- How to approach strategy formulation and campaign optimization under the new circumstances
- How to remain competitive in the world without third-party cookies
- We already have the data and what now? Integration, communication, measurement, effect. How to create and use advanced 1st party segments? (Google Marketing Platform).
Special thanks to Rich Clicks, Sleeping Giant Media, Traffic Builders, IAB Europe, and e-commerce representatives for your contributions!
