Unquestionably, the global economy nowadays is a system of interconnected vessels. Hence, having a network of trusted partners across the Europe constitutes a great value, especially in this challenging moment of pandemic that we are experiencing. We have picked Dall’s brains about current situation and impact that it has on clients. Find out more about our best practice business-wise below.
Marta Gryniewicz
Proper and fast communication to clients!
This rule should be applied not only to employees but our clients as well. We shouldn’t leave them in the dark. We are the first one to get in touch, send an email or schedule a call. The enhanced support for our clients even morally, like listening their concerns in super important. Another way of accelerating contact with clients is to link them up with our systems to certain extent. Our Danish partner – Web2Media agency for instance, supported it’s clients in establishing their Microsoft Team channels in order to increase and accelerate communication workflow.
Personalized approach!
In Dall we handle various branches of industry. Their situation vary sometimes significantly when it comes to current situation. That is why case by case approach is crucial. All departments and project teams within Dall have started to work on individual recommendation and analysis for clients. In Bluerank for example, each team try to organize brainstorms and special sessions aimed at supporting clients in their business strategy and decisions. This individual touch does not hinder analyzing common patter among clients’ accounts, which is also needed.
More flexibility
Zbigniew Nowicki, Co-Managing Director of Bluerank says: “When it's necessary, we are ready to be even more flexible in defining framework of our cooperation with clients “. It’s obviously not an easy advise to follow, however those circumstances are extremely painful for branches like tourism, leisure, events and we ought to do as much as we can to support them.
Construct different scenarios
Even though, the situation we are facing is unprecedented, we still need to prepare for a various ways it may evolve. Each of Dall agency has drew up some scenarios for the future internally. Those assumptions will back us up and help to adjust better for subsequent days and months.
Be present in the social media
We are taking advantage of having our own platforms where we can publish our own opinion about the situation from the digital perspective! We try not to be too negative and share our best practices and ideas how to survive this challenging moment.
Step up and think creatively
A lot of our agencies is kicking off with a series of open webinars dedicated to different areas of digital marketing with regard to coronavirus situation.
Web2Media recommends so called “corona initiatives” like onsite publications, guides, workshops. Along with 24/7 support for e-commerce sites.
Simone Luciani, founder of Italian agency RichClicks says: “We’re also planning to dedicate some hours of consulting for small-medium businesses, ecommerce managers, marketing managers, etc. It’s our way to support our country. This is shared with the team and anyone can offer some time to join this program and isn’t mandatory”
